Peer Comparison Benchmarking
Company: Cisco
Role: Lead Content Designer
Description: Crafted an innovative peer comparison and benchmarking feature, motivating users to enhance their network health through hardware and software upgrades.
Landing Page
Peer Identification 360
Through extensive exploration of data visualizations and scoring methods, we simplified complex information and achieved a gamified comparison experience for customers.
KPI Drill Down: Current View
KPI Drill Down: Trend View
Product Integrations
The experience was successful in increasing user upgrades, leading to integrations with other Cisco products, as well as collaborations with other product teams, including Software Insights.
Landing Page Integration
360 Integration
Further Explorations
We began exploring how a user journey might look if we collaborated with our Full Stack Observability platform of products. This combination journey map/user-decision tree I created is still used, commented on, and edited by key stakeholders.
Journey Map